The River Kart (hereinafter referred to as “The River Kart”, “We”, “Company”, “Our”) respects individual privacy and is committed to protecting the same. This Privacy Policy pertains solely to the information collection and usage practices of our website located at https://theriverkart.com/ and The River Kart’s community services available through our mobile application (collectively referred to as the “Site” or “Website”).
We understand that many visitors and users of this Website are concerned about the information they provide to us and how such information is treated. This Privacy Policy, which may be updated periodically, has been developed to address those concerns.
By accessing or using our Website or by providing your information, you hereby acknowledge that you have read, understood, and agreed to be bound by all the terms of this Privacy Policy and our Website Terms of Use. If you do not agree to these terms, please exit this page and do not access or use the Website.
1. Changes to Privacy Policy
We review our Privacy Policy from time to time and may make periodic changes to it. Any revisions to this Privacy Policy will be effective immediately upon being posted on the Website. You are encouraged to periodically review this page to ensure you are aware of the latest version. Continued use of the Website following the posting of changes constitutes your acceptance of such revisions.
2. Types of Information Collected and Uses of Collected Information
We collect two types of information about users of our Website: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information:
This includes information that specifically identifies an individual. When you engage in activities such as creating an account, placing an order, submitting content, participating in discussions, or otherwise interacting with the Website, we may collect personal information including but not limited to your name, photograph, mailing address, email address, phone number, date of birth, age, location, language preference, and names of your child(ren), where applicable. Payment-related details may also be collected while processing transactions. This information is used to provide products and services, improve website functionality, personalize user experience, analyze usage trends, and enhance our marketing efforts.
Non-Personally Identifiable Information:
This information does not identify users individually and may include browser type, IP address, device information, and URLs of websites visited before and after our Website. Such information is used for system administration, troubleshooting, trend analysis, demographic insights, and compliance with legal obligations.
3. Release of Personally Identifiable Information
We do not sell, trade, rent, or otherwise disclose Personally Identifiable Information to third parties except in the following circumstances:
- Authorized Third-Party Service Providers: We may share information with trusted service providers who assist us in operating our Website, processing payments, providing customer support, or delivering communications.
- Legal Requirements: We may disclose personal information if required by law or in good faith belief that such action is necessary to comply with legal processes or to protect the rights, safety, or property of The River Kart, our users, or the public.
4. Release of Non-Personally Identifiable Information
Non-Personally Identifiable Information may be shared with affiliates, partners, or advertisers for analytical and promotional purposes. Such information does not include Personally Identifiable Information.
5. Updating Information
Users may access and update their Personally Identifiable Information through their account login. We recommend keeping your information accurate and up to date.
6. Data Tracking
We use cookies, pixel tags, web beacons, and similar technologies to enhance user experience, track preferences, and collect Non-Personally Identifiable Information. Users may disable cookies through browser settings, though doing so may limit certain Website functionalities.
7. Security of Information
We implement appropriate technical and organizational measures to safeguard Personally Identifiable Information. Access to such data is limited to authorized personnel and contractors. However, no method of data transmission over the Internet is completely secure, and absolute security cannot be guaranteed.
8. Privacy Policies of Third-Party Websites
This Privacy Policy applies only to information collected on our Website. We encourage users to review the privacy policies of third-party websites accessed through links on our Website.
9. Advertising
Third-party advertisers may display ads on our Website and use cookies or similar technologies to collect Non-Personally Identifiable Information for targeted advertising. We do not control the data collection practices of such advertisers.
10. Google AdSense
Some advertisements on our Website may be served by Google, which uses the DART cookie to display ads based on users’ visits to our Website and other websites. Users can opt out of the DART cookie by visiting Google’s advertising and content network privacy policy.
11. Miscellaneous Privacy Issues
Children: Our Website is not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors.
Public Areas: Any information shared in public areas of the Website may be accessible to other users and third parties.
12. Opt-Out of Personal Information Usage
Users may opt out of receiving promotional communications or request removal of their Personally Identifiable Information by using the unsubscribe option or contacting us through the Website.
14. Suspicious Communication
Users should remain vigilant against suspicious calls, emails, or messages claiming to be from The River Kart. We never request sensitive information such as OTPs, credit card details, CVV, or bank account information through unsolicited communication. If you receive such messages, do not respond and report them immediately.
The River Kart will never initiate contact to seek verification of sensitive personal or financial details. If you have shared such information due to a suspicious communication, please contact your bank and local law enforcement authorities immediately.
15. Privacy Concerns
If you have any concerns, complaints, or queries regarding the handling of your Personal Information or this Privacy Policy, you may contact us through the details available on our Website:
- Email: contact@theriverkart.com
The designated Grievance Officer is appointed in accordance with applicable laws, including the Information Technology Act, 2000, the Consumer Protection Act, 2019, and the rules framed thereunder.
